10 X refers to the goal of creating ten times more sustainable well-being per unit of energy invested than an average competent non-profit. Non-profit refers to a primary goal of creating human well-being, as opposed to a primary goal of creating more money. This document is intended as a guiding vision to work towards over time.

By: Dane Rose
  • Scientific Well-being: A pattern of investing energy on the anticipated basis of optimal return on that investment measured in sustainable well-being.
  • All monies entering the non-profit are received digitally via the online and app portal, providing a real-time online account platform.
  • All monies arriving are in the form of a donation. The donor will fill out the following:
  • Amount donated.
  • Method of donation (including online check and crypto).
  • Name.
  • General and optionally specific location.
  • Purpose of the donation: The why.
  • An optional project it is ear-marked for.
  • Recurring or one-time.
  • Whether they want their name listed in the online ledger.
  • The financial records will be posted in real-time for anyone to see.
  • All expenses will be transferred using the same system:
  • Who is it going to?
  • What is it's purpose?
  • What project is it connected with?
  • How was it paid out.
  • The person who is responsible for ​taxes, gathers the information from this portal, which is designed to provide the summaries needed.
  • The system of expenses is linked to data on well-being:
  • How much well-being was generated per dollar invested for each project?
  • The estimated timeline the project will be having this impact.
  • This well-being data is updated as data comes in, in real-time.​

  • The scientific method involves hypothesis, experimentation and disproving or proving the hypothesis based on data. In other words, invest a certain amount of time/money/resources on a specific project, measure the human well-being generated by that project, and then determing what to evolve before investing more energy into the same or a different project.
  • The goal of a 10X Non-profit is to generate more sustainable human well-being per unit of energy invested than any other venture in the world.
  • The strategy of raising money will be:
  • Self-funding initial projects.
  • Developing a successful track-record of efficient impact.
  • Challenging other non-profits to use our metrics.
  • Showing human beings that their dollars, time and energy go further with our non-profit than any other available funding resource we know. Continuing to challenge ourselves on that basis.
  • At the point when we can show at least ten times the amount of human impact per dollar invested then it should be easy to raise more money.
  • Making a documentary about our approach is a key part in education and status-building along these lines.
The strategy for creating optimal impact has two main parts. The first is developing models for effective measuring. This has several components:

  • Intereacting primarily through a phone app will allow instant feedback on the impact we have.
  • Prompting people to consider: “Is this helping your well-being and by how much?”
  • Giving people a profile and game score, where the more well-being they generate with our various projects the more points they have. It could be developed as well-being “minutes.” It might work like this:
  • How many minutes has something we have done increased your well-being? If the answer is 1000 minutes were improved 10% as a result of a documentary we made, then this equates to 100 well-being minutes. 1000 minutes improved 10% is the same as 100 minutes improved 100%. If we can make a documentary for $1,000. that improved an estimated 1000 people's lives by 10% for 100 minutes each this would be 10,000 well-being minutes created for $1,000. To see how that compares with other non-profits and other of our projects, the same measurement system would be applied, which will generate a ranking of our most successful projects at creating human well-being.
  • We will measure all dimensions of a project:
  • The actions a project inspired someone to take and the probable impact of those actions.
  • The emotional impact and how long it lasts.
  • The environmental impact, and the estimated well-being generated for the future environment and the people living at that time.
  • The financial impact of a project both on the non-profit and other people and the positive and negative impact that has.
The second part of this strategy is leverage, which is a synergy of several strategies:

  • By leveraging the public to do at least 30% of the work of the non-profit there are two benefits. The first is that it does not cost the non-profit anything to have people volunteer in a decentralized way. For example the non-profit litter project could ask everyone to vollunteer to pick up 100 pieces of litter, take a photo of the bag, and ask an artist to vollunteer to create a painting of one million pieces of garbage. Then everyone who picked up at least 100 pieces of garbage will get an award and a limitted edition copy of the artists work which they can hang somewhere to remind them that they played a role in removing one million units of garbage from the street. This in turn leads to higher levels of physical health, exercise and self-esteem on the part of the members, while at the same time creating a ripple effect in four areas:
  • Seeing someone picking up garbage has an uplifting impact on every person who sees a stranger picking up trash. It's reasonable to estimate that thirty people might notice each person who is picking up trash. And that those thirty people will experience a 20% boost in well-being with the thought “How nice, someone is picking up trash. That's encouraging.” So that is the equivalent of ten people experiencing 100% improvement in their well-being for ten minutes, which translates to 100 minutes of well-being generated per person picking up trash for the 30 minutes it might take to pick up 100 pieces.
  • Some of the people who see a stranger picking up trash are going to say “Hello- thank you,” and join in. When I have picked up trash 5% of people around me engage along these lines. This means that it's not just 100 pieces that get picked up, but perhaps 110 pieces, with other people feeling more engaged in their community.
  • Even better, some people will download the well-being app and participate in the 100 item trash-pickup and go on to other things. This might be an average of .5 people for every person who uses the app to pick up trash. From the point that someone joins the app, the well-being generated for that person will now get linked also to the well-being generated by the person who shared the app and project.
  • Finally, everyone who picks up garbage will be making an area more beautiful for an average of 1,000 people by perhaps 10%. This will translate into avoided negativity (people's well-being plummets with thoughts like “why is everyone such a slob!” or “why doesn't anyone care?”) and also positivity: “The place looks cleaner. Someone did something. It looks nice!”
 It should be noted that none of this cost the non-profit a dime. It is possible to have enormous impact without spending a penny. Yet the non-profit plays a pivitol role by providing numerous pieces of the puzzle of well-being:

  • The first is belonging. When people are picking up one million items of garbage together it provides a feeling of belonging.
  • The second is honor: When we get an award we feel that we matter.
  • The third is assertive guidance. Sometimes all people need is to be asked by someone, even an app.
  • The fourth is an opportunity to socialize around the project. “Hey thanks for doing this,” can be replied to with “It's part of a fun international project called “Happiness Data. People are doing this all around the world right now. We've collected 500,000 pieces of garbage in the last month!” This can begin a well-being oriented conversation that reduces loneliness, dissociation, depression and increases a sense of meaning.
  • The fifth is the honor of being witnessed. I noticed that when I did a project I created for myself called “30 days of giving” that 60% of my motivation came from the fact that I would video what I was doing and share it with others. It was nice to be witnessed making a difference. By being prompted: “Did you do X today?” and then being asked to upload a video or image, it builds a public image of being the person we want to be.

As a result of these added 
ingredients it is probable to unleash at least 1000% more well-being oriented actions, while simultaneously adding 500% more enjoyment to the process of taking them. The individual nature and freedom of a phone app means that this does not have to be done with people at a certain predetermined time, but can be acted on at the convenience of the individual, with some projects spanning many countries.

The second area of leverage comes from using people's computers and phones. Using an app that might take only $20,000. to develop and offer freely can harness literally billions of dollars of already activated mobile phone technology. This means that a free app can literally double the well-being generated from someone's phone that cost them $500. They have already spent the infrastructure money, so why not add the app.

The third area of leverage is to use analysis to find the areas in the world where 10% more energy can release 90% more potential using existing infrastructure. To understand this, let's look at a small project I did in Thailand.

Context: I noticed that 20% of the enjoyment I had in Thailand was my frequent visits to the many temples. In other 
words by spending literally billions of dollars on thousands of temples over time my enjoyment went up 20%. However 70% of the enjoyment, and the catalyzing motive for the temple visit was lighting incense and making a small donation at one of the alters. So 70% of the value of a billion dollars is hinged on their being incense and cigarette lighters to light the incense. Only 50% of the time there were no cigarette lighters that worked. Which threatened to reduce a billion dollars in value down by 50% or 500 million.

The solution: For .10 cents I could buy a lighter. So I bought twenty lighters periodically for $2. and put three of them in every 
temple I visited any time they were getting low. As a result a 500 million dollar resource was unlocked and not just for me. Dozens of people experienced sacred moments every week because I supplied a 10 cent lighter.

This is the 
cataylist paradigm. It looks for vehicles around the planet that have the potential to deliver enormous well-being. All they need is a spark-plug to light the gas and all the work done building the vehicle is released. This is 10 X thinking.

The final area of leverage is synergistic 
vollunteering. Here is a case study. If you walk around looking for people to vollunteer to film a documentary 99.9% of people will reject the invitation for the obvious reasons: “I don't have the time. I don't have a proper video camera. I've never done it before. I don't have the money...” However 10% of these people might be willing to turn on their camera on their phone and film a 10-20 minute part of the documentary. Someone else might be willing to vollunteer to make a graphic image for the documentary logo. Another person would be happy to clean up the sound. Someone else could do titles. Another person could to voice-over commentary.

What is necessary to release this collaborative potential is four things:

1) A project designer. This is one of the roles I am effective at and can do at Happiness Data. My job is to identify possible projects and 
then break
them down into bite sized pieces that anyone in the world can vollunteer for.

2) The next is to invite people to vollunteer to play very specific and defined roles.

3) Lastly, for a film to be made and edited collaboratively it requires an online film producting platform, which we have already obtained. This allows anyone anywhere in the world, even with a slow internet connection to not only upload footage to this platform but to then edit it on the online platform.

4) Finally, since it is a collaborative project, one way to both gain additional vollunteer support, leverage everything that is filmed to have more impact, and end up with a better product, is to allow people to make multiple versions of something, putting the highest voted version on the non-profit website, while allowing others to share whatever version they like of the media elsewhere. This migh result in:

  1. Mary creating her own 10 minute comedy version of a documentary for her website and Youtube.
  2. Bill creates a three part documentary broken into one hour segments that features the parts of the footage he finds most meaningful.
  3. Sue and Dave create a sixty minute version of the documentary that most people vote for, so this is the “official” documentary, while links are provided to the other versions, which are shared in any way that benefits the overall intention of the non-profit, which in this case is reducing homelessness.

This model of facilitating projects is sought wherever possible. The more people are engaged in a fun way for them vs. a few people engaged in an overwhelming way the better for all concerned. It also releases 80% more of the hidden desire to give that would stay hidden either if we just asked for money to hire a professional film-maker or if we looked for a film maker who would vollunteer to personally create a years worth of work without pay. But 10-50 people might absolutely love to contribute hours here and there and a few people would love to contribute a dozen hours or more. And when something does not have to be perfect the first time, a project can be made in 2018 that is adequate, and then re-edited by someone with the passion and skill three years later that makes it excellent. It is a dynamic project that can be improved upon over time.
    1. Paradigms: The lens through which we view the world determines the questions, which shape the answers by which we make our daily choices. Healing, shifting and responding to paradigms are the single most important area we can leverage human impact.

    2. Within the framework of paradigms Chauvinism – the belief that feminine energy is less valuable than masculine energy leads to more trauma, 
    pain and suffering in our culture than anything else, precisely because it is the root of the following:

    1. Marital discord including relationship violence.
    2. The illusion that sex is more pleasurable and valuable than love.
    3. The cycle of shaming sensitivity.
    4. The epidemic of trauma in an emotionally illiterate culture.
    5. The degree of addiction to manage unhealed emotional pain.
    6. The unbalanced education system which fails to teach emotional technology.
    7. The unhealthy focus on work that people don't love.
    8. The scarcity of time for deep and meaningful relationships.
    9. The discarding of children and the elderly to areas considered a “problem.”
    10. The determination to compete to dominate rather than partner to love.

    3. Media that highlights blind spots in our culture – particularly media that focuses on other people.

    4. Phone applications that support well-being and are freely shared.

    5. Honoring people around the world who are doing amazing work!

    6. Creating a community template for colonizing our next planet with 10 X more sustainable well-being than we have on earth.

    7. Developing technology that releases resources and allows us to create a paradigm of profound abundance. As a 
    reference point it requires a certain PH in the soil for large amounts of nutrients to be released to the plants that grow in the soil. Adjusting the PH is a technology that makes these resources available. There are similar technologies that adjust the balances inside and outside our bodies to release the trust, joy and healing needed to move as a culture from the fight/flight/freeze impulses of our reptilian brain to the transcendent regions of the areas in our brain in which we are part of one giant and beautiful ecology.